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BLOOM MAGAZINE

The placement at BLOOM magazine was a new opportunity to explore identity research and development of a brand that already has one in order to give them a more illustrative image that could define them. During this placement I developed an illustrative identity based on their color palette and the change of seasons.

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 A playful way to integrate new merchandise, as they talk about the idea of selling seeds and gardening starter kits as well as maybe candles and different tools. I thought that as the main colors of the brand are 4 and were already based on the seasons, it would make a strong use of their own ideas applied to the illustrations.

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